Lumetec

Visit

Domain

Security

Period

2025

Follow up

From seed fundraising

Role

Brand identity extention
Illustration, animation
Light Webdesign

Achievement

Simple graphic assets (colors, patterns, illustration style...)
Animated explainer illustrations
No code website (webflow)

I am building this page right now, thank you for your patience :)

Lumetec is a software startup that transforms subsea fiber optic cables into powerful, real-time sensing networks. Its platform uses AI to analyze multi-modal data, providing situational awareness to proactively detect threats, prevent outages, and protect the world's critical data infrastructure. With Phil as an external CMO We had one month to fix the identity, and craft a website in order to kick-start

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Brand Identity review

The mission was not a global rebranding. Much more a rationalisation of an existing identity guideline. Checking color contrasts and consistency, finding an approach for brand illustration, with a co-existence of concept and explanation illustration

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Simple colors codes

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Explaining a complex technology

Using stylized motion design is the best way to popularize the concept. The technology is complex, but the benefits are obvious once you have a way to understand it quickly.

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