Domain
Media Delivery Service
Period
2021→2022
Follow up
From seed (1.4M) to acquisition by Frontify
Role
Brand
UX/UI
Illustration
Achievement
Rebranding
Website launch
Powerpoints layouts
Twicpics provides a powerful real-time media optimization SaaS, essential for developers and businesses aiming to accelerate web performance and master Core Web Vitals. By automating image and video processing and delivery, it ensures optimal loading times. I partnered with Twicpics to lead their complete rebranding and the comprehensive web design of their marketing site, aligning their visual identity with their cutting-edge technology.
Rebranding
The primary objective was to modernize the visual identity while retaining its core recognition. I evolved the existing logo by introducing stronger, more impactful shapes to enhance legibility and scalability across all platforms. The modernization was driven by a new, electric color palette, strategically shifting to two highly saturated primary colors. This deliberate choice aimed to inject new energy into the brand, increase its visual impact, and create a bold, contemporary feel that stands out.
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Website
A rebranding often involves a new website. We worked on a modular structure that allows the internal teams to easily build upon and expand the design afterward.
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Clients are saying
Florent Bourgeois
Founder, Ex-CEO
—
TwicPics
I had the pleasure of working with Jean-François when we were developing the brand identity for TwicPics. Our project was quite technical and had some unique challenges, but Jean-François stood out thanks to his incredible creativity and his ability to grasp the nuances of what we needed. He not only delivered a visually stunning and lasting design, but he also truly understood our technical constraints and turned them into strengths. I highly recommend him to anyone looking for a designer who can bridge the gap between complex requirements and beautiful, effective design
